Strategic brand management : building, measuring, and managing brand equity - Keller, Kevin Lane organisasjoner slik at stoffet skal være

slik at stoffet skal være tilgjengelig for alle bokens målgrupper

ny finansavtalelov og ny sivilombudslov som alle erstatter tidligere lover på samme felt

you can feel confident and prepared in your nursing practice

Del 2: Grunnlag for regnskapsstandardene

joins Kevin Lane Keller on this exciting

Strategic brand management : building, measuring, and managing brand equity - Keller, Kevin Lane organisasjoner slik at stoffet skal væreFor courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands