Arrow Collar Shirts (1912) by J.C. Leyendecker Size:50x70 cm / 20x28″ tactile strokes
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Arrow Collar Shirts (1912) by J.C. Leyendecker Size:50x70 cm / 20x28″ tactile strokesJ. C. Leyendeckers Arrow Collar Shirts (1912) is menswear as flirtation. Two men face off on a floral sofa: one in pinstripes offers a glove, the other holds a red book like a dare. The models for this exact ad are not securely named, but the Arrow Collar Man was shaped by Charles Beach, Leyendeckers model, manager, muse and life partner. Sold as clean cut American style, the campaign became a cultural phenomenon; read now, its charged glances and
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